First, the supermarket shelf lattice layout
This is the most traditional form of store layout in a supermarket. Supermarkets are generally lattice layout, lattice layout is the product display shelves and customer channels are rectangular shape segmental arrangement, and the width of the main and secondary channels are consistent, all shelves are arranged in parallel or right Angle to each other. This layout can often be seen in foreign or domestic supermarkets. When shoppers push their carts in the aisle, they turn a corner to reach another parallel aisle. This straight aisle and 90 degree turn enable customers to purchase goods in a unified direction and a series of orderly, smoothly walking the "S" route.
The advantages of supermarket shelf lattice layout are:
1. Create a serious, productive atmosphere.
2. The passageway is designed according to the need of customer flow, which can make full use of the space of the store.
3. Customers can easily identify the categories and distribution characteristics of commodities for the convenience of purchasing.
4. Easy to adopt standardized shelf, can save cost.
5. Facilitate the pleasant cooperation between salespeople and customers, simplify commodity management and security work.
The disadvantages of supermarket shelf lattice layout are:
1. The atmosphere of the shopping mall is cold and monotonous. When it is crowded, customers tend to have a bad feeling of being urged.
2. Limited creativity in interior decoration.
Second, free flow layout of supermarket shelves
The free-flow layout is designed for the convenience of the customer. It tries to maximize the display of goods in front of the customer. This arrangement, which sometimes takes the form of both grids and islands, is an irregular distribution of customer channels.
Advantages of free-flowing layout of supermarket shelves:
1. The layout is very flexible, so customers can walk through each shelf or counter at will.
2. The harmonious atmosphere of the store can promote the impulse purchase of customers.
3. It is convenient for customers to browse freely, without a sense of urgency, and increases their stay time and shopping opportunities.
Disadvantages of free-flowing supermarket shelf layout:
1. It's hard for customers to find an outlet, so it's hard to avoid complaints.
2. Customers crowded at one counter is not conducive to dispersing the passenger flow.
3. The layout is convenient for customers, but it requires high management of the store, especially the problem of product safety.
Three, boutique supermarket shelf island layout
The island type layout is arranged in the middle of the business place into the form of separate islands, shelves are set in the middle of the island to display goods. This form is usually used in department stores or specialty stores to display smaller volumes of goods, and is sometimes used as a complement to a lattice layout. Now domestic department stores in the continuous reform of management techniques, many shopping malls to introduce a variety of brand stores, the formation of a "store in the store" form, so the island layout has been transformed into a professional store layout form is widely used, this layout is in line with the requirements of modern customers. The layout of professional stores can be set according to customers' psychology of "buying favorite brand products at one time". For example, customers who used to have to walk through several counters to buy a particular brand of leather, suit and tie can now buy them all in a single department with a specialist store-style layout.
The advantages of the supermarket shelf island layout are:
1. Can make full use of the business area, in the case of unimpeded consumers, using the characteristics of the building to arrange more goods shelves.
2. Adopt different shapes of island design, can decorate and beautify the business place, the environment is rich in change, make consumers increase the interest of shopping.
3. To meet consumers' all-round demand for a brand product, which has a strong appeal to brand suppliers.
The disadvantages of the island layout of supermarket shelves are:
1. Because the business site is isolated from auxiliary sites, it is not convenient to temporarily replenish commodities during business hours.
2. The inventory area is limited, so we cannot store more goods for sale.
3. There are many people on site, which is not convenient for the mutual cooperation of the counter salespersons.
4. The lack of good use at both ends of the island also affects the effective use of business space.
Lattice type, flow type and island type shelf layout of boutique supermarkets have different shopping experience for customers. Therefore, the layout of the shelves of the boutique supermarket should be adjusted according to the different layout of the business content, and some leeway should be reserved when the layout is arranged so that it can be adjusted when there is a need.